MISSION 

Provide effective, high-quality, and transparent hemp-derived products as well as evidence-based health information to improve quality of life for anyone and everyone on a wellness journey.

VISION 

Empower every wellness seeker with the knowledge to be their own health advocate as well as as products, community, and services they can trust.

VALUES

Integrity

We are guided by a solid moral compass. We stand for what is just and right, and hold ourselves accountable to a high level of ethical standards. We do what we say we are going to do.

Quality over Quantity

We are committed to providing the best and most well researched products and content. We do not sacrifice quality for quantity, whether we are considering launching a new product or publishing a new blog article. We take our time to ensure that our customers, our extended millie family, receive the best. Every time.

Learning

We subscribe to the school of life. We know that there is no single path to learning and that knowledge comes from both experience and traditional education. Our ability and need to learn does not stop when we finish school. Therefore, we are always striving to educate ourselves and others in a variety of ways. No one has all the answers. 

Self-Care

We know that modern day life is demanding and stressful and that self-care is a powerful and often neglected pillar of health. Our goal is to provide you with the best information and products to help you take care of yourself and your loved ones. And that goes beyond the use of CBD in your life. We look at health and wellness from a holistic perspective that requires care for the mind, body, and soul.

Transparency

We are transparent every step of the way. From our ingredient sourcing to our product labels and from our product effectiveness to current research developments. We are an open book and strive to earn your trust. We operate with transparency by communicating with unwavering candor, honesty, and respect. 

Innovation

We innovate and push for boundless creativity through curiosity. We stay on the cutting edge but don’t veer over the line by selling false promises. We rely on healthcare experts and scientists to translate the latest research for product development and our educational content. 

Empowerment

We aim to provide you with the best tools and resources available to support you on your personal health and wellness journey.