Millie Relief Announces Partnership with 104010 Fitness

Feb 22, 2024

104010 Fitness Logo

Two Chicagoland health and wellness innovators announce their partnership to help customers succeed in their fitness journey.  104010 Fitness, founded by Navy Veteran Alex Witt, focuses on unlocking the potential of their customers through a unique training approach and a strong community atmosphere. Now with multiple locations throughout Chicago, 104010 Fitness is known for its workouts dedicated to fallen heroes and their passion for self improvement.  At 104010 Fitness the belief is that if you help the person next to you, you will find improvement in yourself. This mindset will permeate your life and you will grow as person.

Likewise, the mission of Millie Relief is to keep people active, living bold and fulfilling lives.  Millie’s customers come from all walks of life but have a common goal of staying active, whether coping with aches and pains or recovering from injuries.  They are often looking for natural alternatives to traditional analgesics and NSAIDs.  The mission at Millie Relief is to deliver innovation in topical pain relief through formulations integrating tried and true active ingredients with newly emerging actives like CBD derived from broad spectrum hemp.  Millie’s flagship CBD Relief Gel uses nano technology to enable high bioavailability in transdermal absorption, helping provide both local and systemic relief.

Former Navy SEAL and 104010 Fitness Ambassador, John Timar, is helping guide the Millie Relief brand and building upon the organic growth it is seeing in fitness communities and recreational sports like Pickle Ball.

Through this partnership, the customers at 104010 Fitness will receive exclusive membership pricing and incentives and will have early access to new products and innovation. The Millie products will be available for purchase at the gyms as well.  Millie will support 104010 Fitness and its members through activations, local giveaways and through its affiliate program.

You can learn more about 104010 Fitness here.

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The millie Solution

CBD Relief Gel

Our menthol based pain gel is soothing relief to common aches and pains. Rub it in where relief is needed and the cooling menthol goes right to work. Perfect for discomfort due to aging, athletes or weekend warriors! Find targeted relief with the help of our CBD Menthol Gel. Each 1.7oz tube contains 500mg of CBD.